This is an excellent book. It has a great deal of good information that is useful to bloggers.
The authors start of talking about exactly why content is so important. Then they go on to the questions of what kind of content would be best for you and your fans. And go into how you get or create that content.
They also talk about making videos and doing online seminars and how to write ebooks and white papers. A lot of this information didn’t apply to me…at least not yet. It gave me some ideas for other things to do later on. Writing an ebook doesn’t seem so out of reach now.
Any blogger or website owner looking to improve their content could do a lot worse than read this book.
From the Back Cover :
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.
Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.
Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon Fios, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:
- Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
- Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
- Write in a way that powerfully communicates your service, product, or message across various Web mediums
- Create a publishing schedule that allows you to create different kinds and types of content at once
Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.
Ann Handley (annhandley.com) is the Chief Content Officer of Marketing Profs, a rich and trusted resource that offers actionable know-how to its 365,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life.
C.C. Chapman (cc-chapman.com) is a media creator, entrepreneur, and online marketing expert. He recently launched DigitalDads.com—a site where a dad can be a guy—to serve as a cornerstone of the online parenting space.