You Could Be A Model According To Alicia Kaback

Alycia Kaback runs Kaback Model Management, a commercial/print management company based in New York City and Philadelphia. This is a sister company of their runway division.

Their models have appeared in TV shows such as Blue Bloods and Gossip Girl as well as motion pictures such as Men in Black 3 and Transformers.

Runway modeling makes up only 2% of the industry. The other 98% is commercial/print work such as the kid in the Roy’s R Us ad or the older guy in the Advil commercial.  There are in fact many modeling jobs for people who are not runway thin and 6 feet tall.

I really had no idea that there was so much modeling work out there.  All those ads on TV and in magazines and even online need models and actors.  That adds up to lots of opportunity.

I never really wanted to be a model myself.  I feel too self conscious when people are looking at me…as if I dribbled something down my shirt without noticing.  Some of my friends did some modeling for local stores back in high school. They probably had no idea that they could make a living doing that.

Modeling isn’t easy and the hardest part is finding the work. That is where the agent/manager comes in. They find modeling jobs and casting calls and match them to the models. Having a  good well connected management company on your side can be the difference between success and failure.

Kaback Model Management is looking for some fresh faces they can turn into successful models. They have clients in the United States and abroad and placement opportunities worldwide. So if you were dreaming of modeling…check them out.

Content Rules By Anne Handley & C.C. Chapman Review

Content Rules By Anne Handley & C.C. Chapman Review

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

This is an excellent book. It has a great deal of good information that is useful to bloggers.

The authors start of talking about exactly why content is so important.  Then they go on to the questions of what kind of content would be best for you and your fans. And go into how you get or create that content.

They also talk about making videos and doing online seminars and how to write ebooks and white papers. A lot of this information didn’t apply to me…at least not yet. It gave me some ideas for other things to do later on. Writing an ebook doesn’t seem so out of reach now.

Any blogger or website owner looking to improve their content could do a lot worse than read this book.

From the Back Cover :

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.

Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.

Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon Fios, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:

  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

Ann Handley (annhandley.com) is the Chief Content Officer of Marketing Profs, a rich and trusted resource that offers actionable know-how to its 365,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life.

C.C. Chapman (cc-chapman.com) is a media creator, entrepreneur, and online marketing expert. He recently launched DigitalDads.com—a site where a dad can be a guy—to serve as a cornerstone of the online parenting space.

Steven Pressfield Book Giveaway

Steven Pressfield Book Giveaway

I’m giving away two Steven Pressfield books.

The War of Art and Do The Work!

Read my review of The War of Art for more information on that one. Do The Work! starts where The War of Art ends.

The basic premise is that the most important thing you can do when trying to create anything is simply show up and do the work. Don’t judge the work, don’t edit, don’t think about it…just DO IT!

The worst problem most folks have when doing something creative is just getting started…there are always reasons to wait…we are not ready, we don’t have enough money, we are not sure we have time, we don’t think we have the talent…always something to keep us from even starting.

He says just getting started is half the battle. It is a really good book.

One of my U.S.  readers is going to win a copy of both of these books. They are used of course. Each of them have been read once…by me. One is a paper back and the other is hardback. They are small books and can be read pretty quickly.  I have to mail these myself so this is limited to readers in the U.S.

Enter on the Rafflecopter form below if you are interested. If the form isn’t showing please refresh the page. The winner will have 48 hours to reply or a new winner will be chosen.


The War Of Art By Steven Pressfield Review

The War Of Art By Steven Pressfield Review

The War of Art: Break through the Blocks and Win Your Inner Creative Battles by Steven Pressfield is mostly for those of us who tend to procrastinate. Or who let fear or anything else get in the way of doing what we really want or need to do. He calls the force that prevents creativity Resistance and in this book he does his best to arm us against it.

The part about being professional spoke to me especially. As well as when he discussed the fear of success. It is a good book. Most of the chapters were small and easily digested. Not so easily put into practice but knowing the problem is well on the way to solving it!

From the back cover :

Creative work is…a gift to the world and every being in it. Don’t Cheat us of your contribution. Give us what you’ve got.”     –Steven Pressfield

DO YOU:

  • dream about writing the Great American Novel?
  • regret not finishing your paintings, poems, or screenplays?
  • want to start a business or charity?
  • wish you could start dieting or exercising today?
  • hope to run a marathon someday?

“IF YOU ANSWERED “YES’ TO ANY OF THESE QUESTIONS, THEN YOU NEED… the WAR of ART

In this powerful, straight-from-the-hip examination of the internal obstacles to success, bestselling author Steven Pressfield shows readers how to identify, defeat, and unlock the inner barriers to creativity. THE WAR OF ART is an inspirational, funn, well-aimed kick in the pants guaranteed t galvanize every would-b artist, visionary, or entrepreneur.”

I’m not sure if I’m galvanized or not but  the book was definitely inspirational and motivational.  It was helpful to me.  I have let fear stop me from creating in the past. I need to work on that for sure.  If you need help…this book might be it. If not…it won’t hurt you…much. :p

 

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